Branding Process

Save the Bees

For the project to be a success we must put the project behind a brand. Using the name 'Beeware' it is a play on words that helps establish that we are a company that focuses on Bee's however our underlying message is to beware of the current situation the bee population is facing. This play on words will help our brand stick into peoples minds and hopefully pass on the message that we are trying to get across.

Logo:

On Photoshop I promptly sought out to create a logo which would help clarify and convey meaning to our cause, the use of bright colours is used to attract childrens attention. The logo is designed to look bright, colorful and friendly and it fits in with our target age range of children between the ages of 8-10

 Facebook Banner:

In order for the project to gain the attention of the masses, I created a Facebook page and started development onto the banner that will be displayed on landing on the Facebook page. Social media is a great way for us to gain free publicity and advertising.

Website Favicon:

In order to give our brand a more professional feel, I created a favicon to keep everything consistent throughout the project and using similar colours, this allows the project to be nicely packaged and branded.

 Final Logo:

Billboard Branding:

When the movement gains momentum we will introduce street billboards, placed at bus stops and other locations, and in the future possibly incorporate interactive elements, such as AR.

Business Cards:
Creating business cards allows us to spread the movement quickly and efficiently, with simply providing our website link on the card this allows us to direct all the traffic to where information regarding the project can be found.